Wandering in Fields of Idiots

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Features in STB Products

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There pop-up on the forums from time-to-time, and they complain why we don’t have one feature or another. In the latest thread on DigitalSpy they complained that our product didn’t feature 1080p, or DiVx decoding. So, I thought I wanted to post something on DigitalSpy, however common sense and experience tells me if I post it there I might regret it because it could be a reactionary posting by me, so I will post it here to vent:

It depends on where you are targeting a product in the market as a manufacturer. We pay a licence for all technology we use (this may be different than you experience) for example we even have to pay a royalty for the use of Phono connectors. It would be a cost for us and eventually for the consumer, we already have people complaining about cost, should we limit our market further?

I won’t defend the scaler in the product, I have been over this issue countless times. Personally I recommend if you aren’t satisfied with the scaler to use the “Original” mode. We manufacture Televisions as well, and I know that the scaler chip we use can cost as much as the entire MPEG decoder chip (in a good TV). In a TV part of the cost you are paying for is the scaler, if we put a dedicated scaler chip in our STB product you would effectively be wasting the money you spent on your LCD TV and paying double.

An experience of using the scaler in a DVD player is more about ensuring the quality of the output of the DVD decoder and is mostly enhanced by using HDMI output for a digital-to-digital movement of signals.

In the end it comes down to a matter of choice, as a manufacturer we make choices that we have to balance (costs/sales) and the consumer has to make a choice to decide if the product is right for them. We make the product we feel most appropriate to make, we even take feedback, but ultimately the we are responsible for the choices and how they affect our sales. Some might even say they don’t have a choice because we are the only manufacturer of Freesat approved HD PVRs, that is still about choice, you don’t have to buy anything or you can buy a non-Freesat product or you can wait until another manufacturer decides to make a product
.”

At least here I can remove it…